|
| Construct | Definition | Items | Scale |
|
| Content quality | Source: Grant [61] | Source: Kim et al. [137], Rai et al. [138], and DeLone and McLean [73] | 7-Likert scale (1: strongly disagree, to 7: strongly agree). |
| Content quality as a tourism attribute as information that can influence consumers’ information-processing strategies. | The tourism video content possesses a clear depiction. |
| The tourism video content is informative. |
| The travel information shared in the video is highly valuable. |
| The travel video content is relevant. |
| The tourism video content is of high quality. |
|
| Content reliability | Source: Xu and Chen [36] | Source: Xu and Chen [36], DeLone & McLean [73], and Kim et al. [137] | 7-Likert scale (1: strongly disagree, to 7: strongly agree). |
| Content reliability is perceived as content that pertains to the extent to which content about tourist destinations is perceived as true, accurate, and trustworthy by consumers. | In my opinion, the travel information of this video is accurate. |
| In my view, the content of this tourism video is in line with the facts. |
| In my opinion, the content of this travel video can be trusted. |
| In my opinion, this travel video provides detailed information. |
|
| Content understandability | Source: Xu and Chen [36] | Source: Xu and Chen [36], DeLone & McLean [73], and Kim et al. [137] | 7-Likert scale (1: strongly disagree, to 7: strongly agree). |
| The extent to which video content about destinations is considered by users to be easily readable, visualizable, and comprehensible. | I can easily understand the information in this video content. |
| I can follow this video content with little effort. |
| Viewers like me should perceive this travel video content as easy to understand. |
|
| Perceived enjoyment | Source: Ahn et al. [139] | Source: Kim et al. [24] and Choi et al. [140] | 7-Likert scale (1: strongly disagree, to 7: strongly agree). |
| Online information that can be experienced to the extent that tourism video content is inherently perceived as pleasurable. | Watching this travel video content brings me enjoyment. |
| Watching this travel video content makes me feel relaxed and comfortable. |
| Watching this video content brings me joy. |
| Watching this travel video content sparks my interest. |
|
| Visit intention | Source: Vijayasarathy [141] | Source: Kim et al. [24] | 7-Likert scale (1: strongly disagree, to 7: strongly agree). |
| The willingness to visit destinations mentioned in video content. | I hope to visit [destination] in the future. |
| The possibility of me visiting [destination] in the future is high. |
| I can envision myself visiting [destination] in the future. |
| If I have the opportunity to travel, I intend to visit the [destination] mentioned in this video content. |
| When I travel, the likelihood of me visiting the [destination] mentioned in this video content is high. |
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