Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism-Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions
Table 3
Sample profile.
Measure
Items
Frequency
%
Gender
Female
195
61
Male
124
39
Marital status
Single
279
87
Married
40
13
Age (years old)
19 or below
38
12
20–29
246
77
30–39
30
9
40–49
3
1
50 or above
2
1
Education level
High school equivalent
135
42
Bachelor
182
57
Master
2
1
Occupation
Senior high school student
38
12
College student
209
66
Private employees
62
19
Entrepreneurs
7
2
Government employees
3
1
Frequency of watching videos on TikTok tourism-related videos
