Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism-Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions

Table 4

Validity and reliability.

Construct	Items	VIF	OL	CA	CR	AVE
Content quality	CQ.1	2.622	0.864	0.909	0.932	0.733
	CQ.2	2.411	0.846
	CQ.3	2.344	0.833
	CQ.4	2.761	0.872
	CQ.5	2.572	0.866
Content reliability	CR.1	2.636	0.88	0.91	0.937	0.788
	CR.2	2.694	0.887
	CR.3	2.989	0.899
	CR.4	2.716	0.885
Content understandability	CU.1	2.639	0.91	0.897	0.936	0.83
	CU.2	2.654	0.901
	CU.3	3.029	0.921
Perceived enjoyment	PE.1	4.705	0.939	0.934	0.953	0.836
	PE.2	3.475	0.908
	PE.3	3.976	0.922
	PE.4	2.81	0.887
Visit intention	VI.1	3.529	0.904	0.941	0.955	0.81
	VI.2	3.495	0.897
	VI.3	3.172	0.884
	VI.4	3.665	0.889
	VI.5	4.042	0.913

Notes: threshold for outer loadings ; Cronbach’s alpha ; composite reliability ; average variance extracted ; VIF: variance inflation factor.