Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism-Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions

Table 5

Fornell-Larcker criterion.

Construct	(1)	(2)	(3)	(4)	(5)
Content quality (1)	0.856
Content reliability (2)	0.747	0.888
Content understandability (3)	0.643	0.762	0.911
Perceived enjoyment (4)	0.629	0.719	0.751	0.914
Visit intention (5)	0.621	0.67	0.704	0.776	0.900

Note: the diagonal bolded values are the square root of AVE.