Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism-Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions

Table 6

HTMT.

Construct	(1)	(2)	(3)	(4)	(5)
Content quality (1)
Content reliability (2)	0.821
Content understandability (3)	0.711	0.843
Perceived enjoyment (4)	0.681	0.779	0.818
Visit intention (5)	0.670	0.723	0.764	0.827

Notes: strong HTMT indicated with <0.85, and <0.95 is acceptable.