Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism-Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions

Table 7

Cross-loading matrix.

Items/construct	CQ	CR	CU	PE	VI
PE.1	0.604	0.689	0.729	0.939	0.716
PE.2	0.547	0.623	0.664	0.908	0.706
PE.3	0.578	0.679	0.663	0.922	0.698
PE.4	0.569	0.637	0.687	0.887	0.719
CQ.1	0.864	0.666	0.576	0.55	0.521
CQ.2	0.846	0.63	0.52	0.52	0.565
CQ.3	0.833	0.614	0.517	0.496	0.478
CQ.4	0.872	0.637	0.559	0.543	0.548
CQ.5	0.866	0.65	0.58	0.579	0.541
CR.1	0.651	0.88	0.666	0.632	0.57
CR.2	0.634	0.887	0.674	0.65	0.604
CR.3	0.688	0.899	0.693	0.649	0.601
CR.4	0.68	0.885	0.673	0.621	0.603
CU.1	0.625	0.697	0.91	0.719	0.657
CU.2	0.556	0.666	0.901	0.651	0.611
CU.3	0.574	0.719	0.921	0.678	0.655
VI.1	0.615	0.625	0.671	0.72	0.904
VI.2	0.541	0.572	0.586	0.67	0.897
VI.3	0.555	0.582	0.59	0.669	0.884
VI.4	0.536	0.607	0.665	0.71	0.899
VI.5	0.545	0.625	0.651	0.72	0.913