Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism-Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions

Table 8

Summary of direct effect hypothesis.

Hypothesis	Path coefficients	-value	Bootstrapping 95% CI		Conclusion
			Lower	Upper
H1a: CQ ➔ PE	0.131	1.662	-0.006	0.296	Unsupported
H2a: CQ ➔ VI	0.135	1.469	-0.045	0.31	Unsupported
H1b: CR ➔ PE	0.271	2.81	0.073	0.448	Supported
H2b: CR ➔ VI	0.058	0.603	-0.135	0.241	Unsupported
H1c: CU ➔ PE	0.460	4.272	0.247	0.666	Supported
H2c: CU ➔ VI	0.196	2.11	0.023	0.386	Supported
H3: PE ➔ VI	0.502	5.218	0.325	0.693	Supported

Notes: significance level: ; ; bootstrapping 5000 with 95% CI.