Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism-Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions
Table 8
Summary of direct effect hypothesis.
Hypothesis
Path coefficients
-value
Bootstrapping 95% CI
Conclusion
Lower
Upper
H1a: CQ ➔ PE
0.131
1.662
-0.006
0.296
Unsupported
H2a: CQ ➔ VI
0.135
1.469
-0.045
0.31
Unsupported
H1b: CR ➔ PE
0.271
2.81
0.073
0.448
Supported
H2b: CR ➔ VI
0.058
0.603
-0.135
0.241
Unsupported
H1c: CU ➔ PE
0.460
4.272
0.247
0.666
Supported
H2c: CU ➔ VI
0.196
2.11
0.023
0.386
Supported
H3: PE ➔ VI
0.502
5.218
0.325
0.693
Supported
Notes: significance level: ;; bootstrapping 5000 with 95% CI.