Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism-Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions

Table 9

Summary of mediating effect hypothesis.

Hypothesis	Path coefficients	-value	Bootstrapping 95% CI		Conclusion
			Lower	Upper
H4a: CQ ➔ PE ➔ VI	0.066	1.635	0.001	0.163	Nonmediated
H4b: CR ➔ PE ➔ VI	0.136	2.818	0.05	0.244	Fully mediated
H4c: CU ➔ PE ➔ VI	0.231	2.727	0.093	0.424	Partially mediated

Notes: significance level: ; bootstrapping 5000 with 95% CI.