Research Article
Coimagining the Future of Voice Assistants with Cultural Sensitivity
Table 1
Participant demographics (
; US,
; Japan,
). Empty cells indicate a count of zero.
| | US | Japan | Total | | % of | | % of | | % |
| | Gender | | | | | | | | Men | 26 | 19% | 44 | 33% | 70 | 52% | | Women | 30 | 22% | 26 | 19% | 44 | 41% | | Nonbinary | 3 | 2% | 1 | 1% | 4 | 3% | | Another gender | 2 | 1% | | | 2 | 1% | | Preferred not to say | 3 | 2% | | | 3 | 2% | | Age | | | | | | | | 18-24 | 11 | 8% | 0 | | 11 | 8% | | 25-34 | 16 | 12% | 5 | 4% | 21 | 16% | | 35-44 | 21 | 16% | 15 | 11% | 36 | 27% | | 45-54 | 9 | 7% | 21 | 16% | 30 | 22% | | 55-64 | 5 | 4% | 22 | 16% | 27 | 20% | | 65-74 | 2 | 1% | 8 | 6% | 10 | 7% | | Education | | | | | | | | Less than high school degree | 1 | 1% | 1 | 1% | 2 | 1% | | High school degree or equivalent (e.g., GED) | 13 | 10% | 20 | 15% | 33 | 24% | | Bachelor degree | 18 | 13% | 34 | 25% | 52 | 39% | | Graduate degree | 8 | 6% | 3 | 2% | 11 | 8% | | Associate degree or equivalent | 13 | 10% | 12 | 9% | 25 | 19% | | Some college but no degree | 11 | 8% | 1 | 1% | 12 | 9% | | Race and/or ethnicity | | | | | | | | East Asian (for example, Chinese, Japanese, and Korean) | 8 | 6% | 68 | 50% | 76 | 56% | | White and/or Caucasian | 30 | 22% | 1 | 1% | 31 | 23% | | Southeast Asian (e.g., Indonesian, Filipino, and Vietnamese) | 5 | 4% | 1 | 1% | 6 | 4% | | Central and/or South Asian (e.g., Indian and Uzbekistanian) | 5 | 4% | | | 5 | 4% | | Hispanic and/or Latinx | 6 | 4% | | | 6 | 4% | | Pacific Islander and/or Native Hawaiian | | | 1 | 1% | 1 | 1% | | Indigenous American, American Indian, or Alaskan Native | 2 | 1% | | | 2 | 1% | | Black and/or African American | 8 | 6% | | | 8 | 6% |
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