Research Article
Coimagining the Future of Voice Assistants with Cultural Sensitivity
Table 3
Statistically significant differences in dialogue theme frequencies by country.
| | Theme | Subtheme | | df | | US | JP |
| | Social aspects | Social protocol | 20.30 | 1 | <0.001 | 26 (28%) | 11 (7%) | | Interpersonal connections | 14.34 | 1 | <0.001 | 40 (43%) | 33 (21%) | | Mutual respect | 10.33 | 1 | 0.001 | 33 (35%) | 28 (18%) | | Advice | 4.61 | 1 | 0.03 | 35 (37%) | 40 (25%) | | Sounding board | 5.06 | 1 | 0.02 | 33 (35%) | 36 (22%) | | Harassment | 5.71 | 1 | 0.02 | 6 (6%) | 1 (1%) |
| | VA behaviour | Thinking ahead | 4.95 | 1 | 0.03 | 5 (5%) | 26 (16%) |
| | VA knowledge | About the environment | 4.06 | 1 | 0.04 | 38 (40%) | 46 (29%) |
| | User behaviour | Trusting the VA with complex tasks | 37.24 | 1 | <0.001 | 67 (71%) | 51 (32%) | | Giving the VA the lead | 10.87 | 1 | <0.001 | 17 (18%) | 8 (5%) | | Grounding behaviour | 12.18 | 1 | <0.001 | 57 (61%) | 62 (39%) | | Implicit next | 6.92 | 1 | 0.008 | 8 (9%) | 2 (1%) |
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Sig. diff. at the level. Sig. diff. at the level. Sig. diff. at the level. |
