Coimagining the Future of Voice Assistants with Cultural Sensitivity

Table 7

Statistically significant correlations for dialogue subthemes and technology attitudes (MTUA).

Country	Dialogue subtheme		df				US mean	JP mean	Sig.
Both	Interpersonal connections	0.31	99	0.002	0.28	0.001	5.1	4.9
Both	Recommending	0.24	99	0.02	0.24	0.004	5.2	5.0
Both	Giving an opinion	0.23	99	0.02	0.23	0.006	5.2	4.8
Both	Thinking ahead	0.18	99	0.07	0.19	0.03	4.6	5.4
Both	Contradicting	0.16	99	0.10	0.18	0.03	5.2	5.3
Both	Giving the VA the lead	0.18	99	0.07	0.18	0.03	5.1	4.7
Both	Implicit next	0.25	99	0.01	0.23	0.006	5.1	4.8
JP	Interpersonal connections	0.28	42	0.06	0.27	0.04		4.9
JP	Thinking ahead	0.46	42	0.002	0.38	0.003		5.5
JP	About the user	0.32	42	0.03	0.27	0.03		5.1

Sig. diff. at the level. Sig. diff. at the level. Based on the larger p value.