Coimagining the Future of Voice Assistants with Cultural Sensitivity

Table 8

Statistically significant correlations for activity themes and technology attitudes (MTUA).

Country	Activity theme		df				US mean	JP mean	Sig.
Both	Serious pursuits	0.23	71	0.047	0.18	0.065	5.5	4.9
Both	Caretaker	0.28	71	0.02	0.23	0.02	5.4	5.0
US	Serious pursuits	0.34	32	0.048	0.30	0.047	5.5

Sig. diff. at the level. Based on the larger p value.