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Categories | Original statements (interview records) |
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Authority seeking | A1: Sometimes information on the Internet is a bit suspicious, so I go to some authoritative media to check relevant information to verify. |
Task demand | A2: The completion of projects and assignments requires looking up relevant public information. |
Defending stance | A3: I need to find some information on government micro-blogging to defend my views. |
Following hot topics | A4: Some social events have made it to the Sina micro-blogging trending list, with loads of likes and shares. I also want to check the latest developments on government micro-blogging. |
Impression management | A5: My friends around me like to discuss current affairs. I want to have conversations with them, so I actively read some content on government micro-blogging. This also makes me appear more knowledgeable and thoughtful. |
Expert recommendation | A6: When my leaders or teachers mention certain governmental micro-blogging content, I would take the initiative to search for these governmental micro-blogging, hoping to gain a deeper understanding of the related content. |
Emotional value | A7: There are some positive social and national events reported in the news, and I actively look for the follow-up progress, and it is invigorating to read. |
Personal preference | A8: This is a personal interest. I usually pay more attention to public information among government micro-blogging. |
Selective ignorance | A9: I am unwilling to see information that is inconsistent with my views or feelings. For instance, when I’m in a bad mood, or when I’m in a very noisy environment, I am reluctant to read information that does not align with my current situation. |
Demand scarcity | A10: I feel there’s no need for me to check governmental micro-blogging in my life. |
Time scarcity | A11: I usually spend my time online browsing various entertainment news and funny videos, so I do not have time to check governmental micro-blogging. |
Vitality scarcity | A12: …basically full of words, few pictures, and too few short videos, why not do a live stream? |
High redundancy | A13: Some information among government micro-blogging is a kind of social hotspot pushed repeatedly and endlessly, and I am simply fed up with it. |
Content layout | A14: The page layout is messy, and it is simply impossible to read, so I have to exit the page and avoid such government micro-blogging from then on. |
Excessive length | A15: Some kind of government micro-bloggings have too many words, too time-consuming. Is it MICRO? |
Terminological density | A16: Some information among government micro-blogging is too technical and has a lot of terminology beyond my knowledge. |
Clickbait titles | A17: Some titles are there simply to increase page views and click rates, so I simply ignore them. |
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