Research Article

To Access or Not to Access: Influencing Factors for Government Microblogging Information Seeking and Avoidance among Chinese Generation Z

Table 3

Categorization of open coding (partial examples).

CategoriesOriginal statements (interview records)

Authority seekingA1: Sometimes information on the Internet is a bit suspicious, so I go to some authoritative media to check relevant information to verify.
Task demandA2: The completion of projects and assignments requires looking up relevant public information.
Defending stanceA3: I need to find some information on government micro-blogging to defend my views.
Following hot topicsA4: Some social events have made it to the Sina micro-blogging trending list, with loads of likes and shares. I also want to check the latest developments on government micro-blogging.
Impression managementA5: My friends around me like to discuss current affairs. I want to have conversations with them, so I actively read some content on government micro-blogging. This also makes me appear more knowledgeable and thoughtful.
Expert recommendationA6: When my leaders or teachers mention certain governmental micro-blogging content, I would take the initiative to search for these governmental micro-blogging, hoping to gain a deeper understanding of the related content.
Emotional valueA7: There are some positive social and national events reported in the news, and I actively look for the follow-up progress, and it is invigorating to read.
Personal preferenceA8: This is a personal interest. I usually pay more attention to public information among government micro-blogging.
Selective ignoranceA9: I am unwilling to see information that is inconsistent with my views or feelings. For instance, when I’m in a bad mood, or when I’m in a very noisy environment, I am reluctant to read information that does not align with my current situation.
Demand scarcityA10: I feel there’s no need for me to check governmental micro-blogging in my life.
Time scarcityA11: I usually spend my time online browsing various entertainment news and funny videos, so I do not have time to check governmental micro-blogging.
Vitality scarcityA12: …basically full of words, few pictures, and too few short videos, why not do a live stream?
High redundancyA13: Some information among government micro-blogging is a kind of social hotspot pushed repeatedly and endlessly, and I am simply fed up with it.
Content layoutA14: The page layout is messy, and it is simply impossible to read, so I have to exit the page and avoid such government micro-blogging from then on.
Excessive lengthA15: Some kind of government micro-bloggings have too many words, too time-consuming. Is it MICRO?
Terminological densityA16: Some information among government micro-blogging is too technical and has a lot of terminology beyond my knowledge.
Clickbait titlesA17: Some titles are there simply to increase page views and click rates, so I simply ignore them.

Note: AN denotes the original statement of the Nth respondent.