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| Main category | Corresponding subcategory | Connotation of category |
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| Defensive seeking | Authority seeking | Information seeking caused by trust in authority and authority recognition of government microblogging. |
| Defending stance | The information-seeking behavior conducted in order to uphold or support personal viewpoints or beliefs, with the hope of finding information that supports one’s position. |
| Impression management | The information-seeking behavior conducted in order to maintain or support personal identity, hoping to present an image that matches one’s identity in public. |
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| Heuristic seeking | Personal Preference | Information seeking caused by individuals’ interests related to government microblogging. |
| Emotional Value | Information seeking caused by emotional satisfaction brought about by government microblogging. |
| Following Hot Topics | The information-seeking behavior conducted based on an intuitive reaction to current hot topics. |
|
| Systematic seeking | Task Demand | Information seeking caused to satisfy specific tasks, functions, and goals of government microblogging. |
| Expert Recommendation | The proactive search behavior triggered by the deep thinking brought about by professional recommendations. |
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| Resource-limited avoidance | Demand scarcity | The avoidance behavior due to limited demand for government microblogging. |
| Time scarcity | The avoidance behavior caused by limited time resources. |
| Vitality scarcity | The avoidance behavior caused by limited vitality of the information. |
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| Heuristic avoidance | Clickbait titles | The information avoidance behavior triggered by some headlines that are exaggerated or misleading in expression, the main purpose of which is to attract clicks and increase page views. |
| Content layout | Information avoidance caused by the form of content expression among government microblogging. |
| Excessive length | The avoidance of certain governmental information because it is too long. |
| High redundancy | The avoidance of certain types of information that are repeatedly sent. |
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| Systematic avoidance | Selective ignorance | The avoidance behavior towards some information that is inconsistent with one’s current state or feeling. |
| Terminological density | The avoidance of certain information that is deemed too complex or too professional after personal analysis and judgment. |
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