Research Article

To Access or Not to Access: Influencing Factors for Government Microblogging Information Seeking and Avoidance among Chinese Generation Z

Table 5

Relationship structure of main categories.

Typical relational structureConnotation of relational structure

Heuristic factor

Information seeking
Information-seeking behavior based on intuitive reactions or quick judgments, which may be influenced by individual preferences for government microblogging, emotional values, or following hot topics, among other factors.
Systematic factor

Information seeking
Information-seeking behavior based on a more analytical and logical information processing method, influenced by factors such as task demands or expert recommendations.
Defensive factor

Information seeking
Information-seeking behavior in government microblogging conducted for the purpose of upholding or supporting personal viewpoints, beliefs, or identities, which combines both heuristic and systematic information retrieval paths, including searching for information that supports one’s stance, seeking authoritative support, or presenting an image that aligns with one’s viewpoints or identity in public.
Heuristic factor

Information avoidance
Information avoidance behavior that is based on the judgment of the government microblogging’s headlines, information layout, content length, repetitive information, etc., which can be caused by intuitive judgments or simple rules. This kind of avoidance behavior is based on the user’s intuitive judgment, rather than actual resource limitations.
Systematic factor

Information avoidance
Information avoidance behavior that is caused by the deep analysis or evaluative judgment of government microblogging information such as selective ignorance and terminological density.
Resource-limited factor

Information avoidance
The public is unable or unwilling to process certain government microblogging information due to limited resources (such as time, energy, etc.) and demand. The public avoids these based on their actual resource limitations, rather than on intuitive judgments.