Why Millennials Continue to Use WhatsApp? A Focus on Culture and Computer–Human Dialogue

Table 4

Indicator loading and cross-loading value.

Indicator	Attitudinal loyalty (AL)	Continuous intention (CI)	Uncertainty avoidance (UA)	Power distance (PD)	Masculinity (MAS)	Individualism (IND)	Persuasive dialogue support (PDS)
AL1	(0.911)	-0.089	-0.001	-0.051	0.066	-0.006	0.012
AL2	(0.894)	-0.051	0.013	0.023	0.011	-0.053	-0.039
AL3	(0.875)	0.177	0.059	-0.054	-0.028	0.033	-0.083
AL5	(0.831)	-0.034	-0.075	0.088	-0.055	0.028	0.116
CI1	-0.083	(0.928)	-0.004	-0.012	0.007	0.055	0.009
CI2	-0.010	(0.920)	0.054	-0.031	-0.002	-0.028	-0.045
CI3	0.092	(0.946)	-0.049	0.042	-0.005	-0.027	0.035
UA1	-0.087	-0.142	(0.757)	0.151	0.037	-0.060	0.088
UA2	0.216	-0.123	(0.856)	0.004	-0.056	-0.007	-0.046
UA3	0.063	-0.059	(0.860)	-0.056	0.060	-0.013	-0.080
UA4	-0.086	0.092	(0.871)	0.050	-0.036	0.012	0.000
UA5	-0.119	0.221	(0.828)	-0.138	0.000	0.062	0.050
PD1	0.008	0.082	0.058	(0.805)	-0.013	-0.106	0.106
PD2	-0.005	0.087	-0.066	(0.823)	-0.077	0.078	0.049
PD3	0.123	-0.266	-0.027	(0.823)	0.102	0.027	-0.094
PD4	-0.221	0.075	0.080	(0.837)	0.097	-0.039	-0.009
PD5	0.104	0.023	-0.048	(0.784)	-0.116	0.041	-0.051
MAS1	-0.079	0.036	-0.065	0.250	(0.774)	0.070	-0.059
MAS2	-0.013	0.220	-0.120	-0.031	(0.808)	0.019	-0.038
MAS3	0.054	-0.158	0.047	0.040	(0.867)	-0.002	-0.001
MAS4	0.035	-0.096	0.150	-0.286	(0.710)	-0.096	0.110
IND1	0.121	-0.203	0.151	0.088	0.000	(0.723)	0.024
IND2	0.245	-0.267	0.091	-0.119	-0.077	(0.764)	0.117
IND3	-0.137	0.057	-0.123	-0.047	0.040	(0.817)	0.149
IND4	-0.204	0.174	-0.019	-0.074	0.102	(0.845)	-0.028
IND5	-0.087	0.211	-0.056	0.150	-0.103	(0.801)	-0.090
IND6	0.099	-0.015	-0.022	0.010	0.029	(0.798)	-0.166
PDS1	-0.287	0.343	0.134	-0.129	-0.026	0.092	(0.818)
PDS2	-0.321	0.375	0.156	0.089	0.041	-0.358	(0.712)
PDS3	0.332	-0.318	-0.128	0.068	-0.101	0.075	(0.783)
PDS5	0.250	-0.354	-0.223	0.032	0.017	0.129	(0.754)

Note: AL₄, AL₆, PDS₄, and PDS₆ were dropped due to their poor loading.