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Project | Content of the Survey |
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Performance | 1. Current status: bad/fair/good |
2. Outlook: stable/growth/decline/unknown |
3. Trading partners: growth/stable/decline/unknown |
4. External creditworthiness: low/average/high/unknown |
Peer group comparison | 1. Size and status: small/medium/large/independent. |
2. Competition among peers: Fierce/general/none |
3. Sales base: sales route, customer trademark, and advertising special sales method |
4. Production base: special technology, special equipment, special materials, special products, and special production organization |
Financial management problems and causes | 1. Problems: poor return on sales turnover, high costs, low productivity, and insufficient manpower |
2. Reasons for low sales: fierce competition, industry decline, weak sales capacity, slow product development, and low productivity |
3. Reasons for low revenue: low prices and high interest rates |
4. Reasons for low production: low efficiency, insufficient human resources, poor management, and low modernization |
5. Reasons for high costs: high material costs, inadequate start-ups, and high corporate expenses |
Prospects | 1. Guidance: expansion to maintain status quo conversion unclear |
2. Direction of expansion: overall scale range of personnel |
3. Specific methods: diversification of new products and new marketing specialization |
4. Key foundations: product development and design, equipment technology, and sales force personnel cost quality |
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