Research Article
Mathematical Modelling of B2C Consumer Product Supply Strategy Based on Nonessential Demand Pattern
| Symbol | Description |
| | Discounted price per product in the off-invoice model | | Discount treatment fee per unit in the unsold treatment model | | The product price | | The product quantity | | The practical function of a product | | The taste function of a product | | The manufacturer’s per unit marginal cost of product | | The minimum value of the weight of the practical function of a product | | The highest retail price of a product in the market | | The nonessential demand function | | Manufacturer’s profit function | | The coefficients of the product price | | The coefficients of the product price |
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