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Urban Studies Research
Volume 2011 (2011), Article ID 736307, 13 pages
Research Article

Differences in Architects and Nonarchitects' Perception of Urban Design: An Application of Kansei Engineering Techniques

Escuela Técnica Superior de Ingeniería en la Edificación, Universitat Politècnica de València, Camino de Vera, s/n, 46022 Valencia, Spain

Received 7 June 2011; Accepted 22 September 2011

Academic Editor: Annette Hastings

Copyright © 2011 Carmen Llinares et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


We analyse architects and nonarchitects' emotional assessments of different districts in their own city (Valencia, Spain) by applying Kansei engineering techniques. A field study was carried out on a sample of 140 subjects (70 architects and 70 nonarchitects) who were asked to express their opinions on different areas in the city. The set of emotional impressions used by architects and non-architects to describe their sensations was obtained using differential semantics. The semantic space was described by 9 independent axis which explained 62% of the variability. Then, for each collective the set of impressions which influence the final residential or investment area decision was analysed. This relationship was obtained applying linear regression models. The results showed no significant differences between both groups so that the emotional attributes determining the choice of area were very similar for architects and non-architects. Greater discrepancies were found when the purpose of the choice was investment and not residential. Finally a neighbourhood was semantically profiled to represent and compare both collectives' perceptions.