The Power of Place: A Case Study of Auckland’s Design Creative Industries

Table 2

Rating of location factors by the 30 Parnell architectural, specialised design, and advertising firms (source: author).

Location factors	Weighted number of responses	Rank order
Overall quality of the built environment in Parnell	144	1
Well-designed urban spaces	142	2
Building stock with appropriate design qualities	138	3
Relative affordability of business premises	138	4; equal
Proximity to the CBD	136	5
Availability of suitable office premises	128	6
Better access to various amenities (cafes, restaurants, recreation & leisure)	126	7
Proximity to existing and potential clients	116	8
Better access to parking	112	9