In April 2021, we launched A Comprehensive Guide to Science Communication – the product of a two-year collaboration with science communicator Elodie Chabrol. We brought together science communication experts from across the world who shared information and advice on how to amplify and maximize the visibility of your research post-publication.
Before we head into 2022, take a moment to revisit and bookmark some of our most popular science communication content in 2021.
Know who, what, why and where
“[The science of science communication] also shows that many scientists think of knowledge transfer as a one-directional process, such as explaining things to ‘lay’ people when they communicate. Whereas the research clearly demonstrates different audiences of science communication that exist, which need to be addressed, each with specific aims, channels and messages.”
The Science of Science Communication: Why it matters
By M. Schäfer
Be a storyteller
“To reach broader audiences with scientific information they can use, you will need to create content that is relevant, approachable, accessible, entertaining as well as educational, visual, shareable and actionable.”
I’m a scientist and I want to use social media. Now what?
By P. Jarreau
Science in the post-truth age
“Increasing scientists' involvement in the communication of science is vital to stalling the march of fake news. By generating real science news and communicating media content of their own, scientists can help to shift opinions and influence public behavior.”
Science Communication: how can it help against fake news?
By J. Woolford
Unlock the mysteries of the Twitter-verse
“… if you want to do some science communication on Twitter with a large audience, you can apply to take part in curating generic scicomm accounts like @realscientists. They offer the possibility to tweet on that account for a week, sharing your work and life as a scientist with their followers.”
Practical tips for scientists using Twitter
By E. Chabrol
“A three-minute pitch is your way to demonstrate to others why they should pay attention to your research. Nothing more, nothing less. One hundred and eighty seconds of somebody’s time is all you need to make an impact and be remembered.”
Pitch your research in three minutes
By J. Bowers
The research journey does not end when a paper is published. It is then that the work of helping others discover and understand the research begins.
This blog post is distributed under the Creative Commons Attribution License (CC-BY). Illustration adapted from Adobe Stock by David Jury.