Construction Marketing: Developing a Reference Framework
Table 1
Definition of product, service, and goods [18, 19].
Term
Definition
Product
Anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas.
Service
Any act or performance one party can offer to another that is essentially intangible and does not result in the ownership of anything.
Goods
Physical objects or devices that provide benefits for customers through ownership or use.