Relation of Country-of-Origin Effect, Culture, and Type of Product with the Consumer’s Shopping Intention: An Analysis for Small- and Medium-Sized Enterprises
Table 1
Investigation technical sheet.
Sample
154 participants
Gender
49 men (31.4%) and 105 women (68.6%)
Nationalities represented
Germany, Australia, Belgium, Brazil, Colombia, Costa Rica, Cuba, Ecuador, Slovakia, United States, Finland, France, Haiti, Ireland, Italy, Mexico, Peru, Poland, Portugal, United Kingdom, Czech Republic, Ukraine
Firms taking part
Ecolivum Extra S.L. (ecological olive oil) Valdelacasa (olives) Naranjas Carneado (crackers) The Tapas Sauces (sauces)