Research Article

Relation of Country-of-Origin Effect, Culture, and Type of Product with the Consumer’s Shopping Intention: An Analysis for Small- and Medium-Sized Enterprises

Table 2

Questions.

Made in
The country the product is from is importantNot at allNot muchA littleQuite a lotA lot
Tapas culture
The concept of “tapas” food is known in my cityNot at allNot muchA littleQuite a lotA lot
There are Spanish taverns/restaurants in my cityNoneNot manyA fewQuite a lotA lot
Product evaluation
I like Spanish foodNot at allNot muchA littleQuite a lotA lot
Perception of Spanish productsVery badBadAverageGoodVery good
Shopping intention
I buy food products from Spain in my countryNeverNot oftenSometimesOftenVery often