Complexity / 2018 / Article / Tab 2 / Research Article
Relation of Country-of-Origin Effect, Culture, and Type of Product with the Consumer’s Shopping Intention: An Analysis for Small- and Medium-Sized Enterprises Made in The country the product is from is important Not at all Not much A little Quite a lot A lot Tapas culture The concept of “tapas” food is known in my city Not at all Not much A little Quite a lot A lot There are Spanish taverns/restaurants in my city None Not many A few Quite a lot A lot Product evaluation I like Spanish food Not at all Not much A little Quite a lot A lot Perception of Spanish products Very bad Bad Average Good Very good Shopping intention I buy food products from Spain in my country Never Not often Sometimes Often Very often