Research Article

Relation of Country-of-Origin Effect, Culture, and Type of Product with the Consumer’s Shopping Intention: An Analysis for Small- and Medium-Sized Enterprises

Table 3

Measurement model.

VIFWeightStudent’s LoadingConfidence interval
LowerUpper

Product evaluation (reflective)
 Spfd0.9070.8130.951
 Spprod0.9220.8660.966
Tapas culture (formative)
 Taverns1.0670.6412.629
 Tapas1.0670.6242.497
Made in (reflective)
 Made in111
Gender (reflective)
 Gender111
Shopping intention (reflective)
 Spbuy111

(based on (4999, two-tailed); (based on (4999, two-tailed). (0.05, 4999) = 1.960; (0.01, 4999) = 2.577.