Relation of Country-of-Origin Effect, Culture, and Type of Product with the Consumer’s Shopping Intention: An Analysis for Small- and Medium-Sized Enterprises

Table 4

Reliability of the construct, convergent, and discriminant validity.

	Composite reliability	AVE	(1)	(2)	(3)	(4)	(5)
(1) Product evaluation	0.911	0.837	0.915
(2) Tapas culture	n.a.	n.a.	0.023	0
(3) Made in	1	1	0.158	−0.014	1
(4) Gender (control variable)	1	1	0.033	0.007	−0.056	1
(5) Shopping intention	1	1	0.281	0.282	0.215	−0.223	1