Relation of Country-of-Origin Effect, Culture, and Type of Product with the Consumer’s Shopping Intention: An Analysis for Small- and Medium-Sized Enterprises

Table 5

Effect of the endogenous variable.

			Direct effect	value	Confidence interval	Variance explained
Shopping intention	23.60%	0.178
Product evaluation			0.256	3.478	[0140, 0.381]	7.19%
Tapas culture			0.280	3.361	[0.148, 0.423]	7.90%
Made in			0.166	2.141	[0.037, 0.291]	3.57%
Gender (control variable)			−0.244^	3.298	[−0.351, −0.084]	4.99%

and (based on (4999), one-tailed test). (0.05, 4999) = 1.645; (0.001, 4999) = 3.092. (based on (4999), two-tailed test). (0.001, 4999) = 3.292.