Research Article

Relation of Country-of-Origin Effect, Culture, and Type of Product with the Consumer’s Shopping Intention: An Analysis for Small- and Medium-Sized Enterprises

Table 6

Verification of the hypotheses.

HypothesesEffect suggestedPath coefficient () value (bootstrap)Supported/not supported

H1: made in → shopping intention(+)0.1662.141Supported
H2: tapas culture → shopping intention(+)0.2803.361Supported
H3: product evaluation → shopping intention(+)0.2563.478Supported

and (based on (4999), one-tailed test). (0.05, 4999) = 1.645; (0.001, 4999) = 3.092.