Engagement in Games: Developing an Instrument to Measure Consumer Videogame Engagement and Its Validation

Table 3

Confirmatory factor analysis and construct validity (convergent and discriminant validity) Sample 2 ( = 270).

Construct scale	Item	Convergent validity		CR	Cronbach’s alpha
		Loadings	AVE
Conscious attention	Con.Atten1	0.854	0.72	0.93	0.91
	Con.Atten2	0.864
	Con.Atten3	0.841
	Con.Atten4	0.854
	Con.Atten5	0.840
Absorption	Absorp1	0.735	0.61	0.89	0.84
	Absorp2	0.728
	Absorp3	0.832
	Absorp5	0.802
	Absorp6	0.808
Dedication	Dedicate2	0.832	0.64	0.90	0.86
	Dedicate3	0.849
	Dedicate4	0.819
	Dedicate5	0.821
	Dedicate7	0.678
Enthusiasm	Enthusi1	0.756	0.65	0.90	0.86
	Enthusi2	0.846
	Enthusi3	0.837
	Enthusi5	0.813
	Enthusi6	0.768
Social connection	Social.Con1	0.895	0.75	0.90	0.84
	Social.Con2	0.850
	Social.Con3	0.857
Interaction	Interact1	0.819	0.68	0.91	0.88
	Interact2	0.808
	Interact3	0.873
	Interact4	0.821
	Interact5	0.792