Review Article
Conceptual Framework for the Strategic Management: A Literature Review—Descriptive
Table 7
Classification of investigations—strategy formulation area.
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Note: generic: set of actions to achieve strategic objectives; response of the organization to its environment. Intensive: improvements in the competitive position in relation to existing products (market penetration, product development and market development). Diversification: they represent a growth in economic activity by participating in new or similar businesses (concentric diversification, horizontal diversification, and conglomerates diversification). Integration: reduce threats and seize opportunities from external environments; increase negotiation power with suppliers, distributors, and competitors (vertical, horizontal integration and contractual coordination). |