Research Article

Cloud Computing (SaaS) Adoption as a Strategic Technology: Results of an Empirical Study

Table 3

Average Variance Extracted (AVE) of each construct.

ConstructsAVE

Attitude toward using0.722
Top management support0.828
Technological complexity0.769
Communication0.706
Training0.908
Behavioral intention to use0.832
Perceived ease of use0.742
Perceived usefulness0.836
Organization size0.849