Research Article
Consumer Purchasing Intentions and Marketing Segmentation of Remanufactured New-Energy Auto Parts in China
Table 2
Consumer market segmentation of remanufactured new-energy auto parts.
| | Type | Passive-accepted | Brand-driven | Green-consuming | | Factor score | SN | A | FC | BE | PR | SN | A | FC | BE | PR | SN | A | FC | BE | PR | | Avg. | 1.23 | −1.82 | 0.86 | −0.53 | −0.7 | 1.02 | 0.73 | −0.13 | 1.42 | −0.35 | 0.78 | 0.21 | −0.47 | −0.09 | 0.46 |
| | Stats. | % | 162 people | 97 people | 99 people | | −45.20% | −27% | −27.80% | | Avg. age | 40 | 20 | 25 | | Avg. annual income (¥) | 150,000 | 20,000 | 80,000 | | Occup. | Company employees or managers | Students | Government officers or SOE employees | | Dist. | 94 people (58.02%) | 88 people (90.72%) | 47 people (47.47%) |
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