Analysis of Product Sampling for New Product Diffusion Incorporating Multiple-Unit Ownership

Table 3

The correlation test with test parameters and decision variables.

Pearson correlation coefficients, 𝑁=2500  Prob.>|𝑟| under 𝐻0: 𝜌=0
	𝑎	𝑎1	𝑏	𝑏1	𝑘	NPV	sl
NPV	0.72321	0.12682	0.59239	0.00752	0.06249	1	−0.71171
𝑃 value	<0.0001	<0.0001	<0.0001	0.7069	0.0018		<0.0001
sl	−0.75028	−0.12462	−0.05276	0.0038	0.02669	−0.71171	1
𝑃 value	<0.0001	<0.0001	0.0083	0.8493	0.1822	<0.0001