Abstract and Applied Analysis / 2016 / Article / Fig 1

Research Article

Pricing Strategy versus Heterogeneous Shopping Behavior under Market Price Dispersion

Figure 1

Responses in optimal price and (expected) profits to changes in cost , price mean , and market size . From blue to red as cost and price mean increase within the range of analysis and with parameter values as in the benchmark case (, ); see Table 1.
(a) Prices versus as increases
(b) Profits versus as increases
(c) Prices versus as increases
(d) Profits versus as increases