Households’ Preference for Local Rice in the Upper East Region, Ghana

Table 1

Categories of Rice traits and their description elicited from the respondents.

Traits category	Respondents’ description of rice characteristics
Cleanness	No stones, no dead rice, no impurities
Taste	Very delicious, tasteful, sweet
Nutritional benefits	High nutritional value, nonfattening
Good-looking grains	Uniform size and shape, long-grain, nonbroken grains, whitish in colour
Aroma	Perfumed-like, unique rice aroma, smells good
Texture	Soft, smooth, nonsticky
Ease of cooking	Does not need excessive water, does not take longer time to cook
Packaging	In a clean well-designed pack, well-sealed
Relative price	competitive price, equal or lower than the imported price
Volume of expansion	Increase in quantity after cooking