[Retracted] Analysis of Urban Residents’ Consumption Behavior and Influencing Factors of Ecological Agricultural Products in the Post-Pandemic Era of COVID-19
Table 4
Consumer behavior of ecological agricultural products.
Frequency analysis results
Title
Options
Frequency
Percentage (%)
Where to buy agricultural products before
Hypermarket
291
65.25
Agricultural market
57
12.78
Small supermarket
31
6.95
Others
67
15.02
After the pandemic, will your choice of where to buy agricultural products change?
Yes
118
26.46
No
328
73.54
After the pandemic, your choice of where to buy agricultural products
Null
328
73.54
Hypermarket
87
19.51
Agricultural market
12
2.69
Small supermarket
9
2.02
Others
10
2.24
After the pandemic, will you increase your purchase of ecological agricultural products?
Yes
283
63.45
No
163
36.55
If there is a technology that allows you to understand the supply process of ecological agricultural products, would you like to know this technology?
Willing
342
76.68
It does not matter
94
21.08
Unwilling
10
2.24
After you can understand the entire supply process of ecological agricultural products, are you willing to increase your purchase of ecological agricultural products?
Willing
380
85.2
Unwilling
66
14.8
After the pandemic, how much can you accept that the price of ecological agricultural products is higher than the price of ordinary agricultural products?
10% or less
368
82.51
11% ~30%
70
15.7
31% ~50%
8
1.79
Purchase decision factors
Safety
307
19.08%
Nutrition
244
15.16%
Freshness
259
16.10%
Taste
155
9.63%
Price
262
16.28%
Convenient
119
7.40%
Service
106
6.59%
Brand
89
5.53%
Package
68
4.23%
Note: is a multiple choice, so the total number of options exceeds 446; Null is the missing data caused by the data jump.
