Modeling Reader's Emotional State Response on Document's Typographic Elements

Table 6

Mean values of font style and the percentage variations from plain text using Arial (a) or Times New Roman (b) on “Pleasure” with their Standard Errors.

(a)

Arial
	Mean	% variation from plain	SE of Mean
Plain	0.13	—	0.05
Bold	0.10	−3	0.05
Italics	0.33	20	0.07
Bold-Italics	0.26	13	0.08

(b)

Times New Roman
	Mean	% variation from plain	SE of Mean
Plain	0.36	—	0.06
Bold	0.05	−31	0.06
Italics	0.17	−19	0.06
Bold-Italics	0.15	−21	0.07