Research Article
Investigating Effects of Screen Layout Elements on Interface and Screen Design Aesthetics
Table 1
The eight experimental conditions and the associated factors levels and values.
| Screen (Condition) | Levels | Balance | Unity | Sequence | Aesthetic measure |
| 1 |
+
| 1.00 | 0.99 | 1.00 | 0.997 | 2 | | 0.10 | 0.18 | 0.00 | 0.092 | 3 | − − | 0.98 | 0.24 | 0.00 | 0.406 | 4 | | 0.91 | 0.80 | 0.25 | 0.650 | 5 |
−
+
+
| 0.09 | 0.82 | 1.00 | 0.637 | 6 | − −+ | 0.04 | 0.15 | 1.00 | 0.396 | 7 |
+
−
+
| 1.00 | 0.15 | 1.00 | 0.716 | 8 |
−
+
−
| 0.25 | 0.78 | 0.25 | 0.427 |
|
|