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Advances in Human-Computer Interaction
Volume 2011, Article ID 841069, 9 pages
Research Article

An Optimized Player Taxonomy Model for Mobile MMORPGs with Millions of Users

1School of Communication and Design, Sun Yat-Sen University, Guang Zhou 510006, China
2School of Information Science and Technology, Sun Yat-Sen University, Guang Zhou 510006, China
3Department of Computer Science and Engineering, The Chinese University of Hong Kong, Hong Kong
4Gameislive Corporation, 5/f, 4 Victory Avenue, Kowloon, Hong Kong

Received 7 June 2011; Accepted 26 September 2011

Academic Editor: Anthony Savidis

Copyright © 2011 Fang You et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


Massively multiplayer online role-playing games (MMORPGs) have great potential as sites for research within the social and human-computer interaction. In the MMORPGs, a stability player taxonomy model is very important for game design. It helps to balance different types of players and improve business strategy of the game. The players in mobile MMORPGs are also connected with social networks; many studies only use the player's own attributes statistics or questionnaire survey method to predict player taxonomy, so lots of social network relations' information will be lost. In this paper, by analyzing the impacts of player's social network, commercial operating data from mobile MMORPGs is used to establish our player taxonomy model (SN model). From the model results, social network-related information in mobile MMORPGs will be considered as important factors to pose this optimized player taxonomy model. As experimental results showed, compared with another player taxonomy model (RA model), our proposed player taxonomy model can achieve good results: classification is more stable.