Research Article

The Interplay between Usability and Aesthetics: More Evidence for the “What Is Usable Is Beautiful” Notion

Table 1

Effects of manipulated beauty and manipulated usability on HQI items.

HQI itemsManipulated aestheticsManipulated usabilityUsability aesthetics

Takes me distant from people-brings me closer to people0.949.333.0111.110.295.0130.198.657.002
gaudy-classy38.397<.001.3142.105.151.024<0.001.992<.001
Cheap-valuable16.316<.001.1632.146.147.0250.241.625.003
Noninclusive-inclusive4.420.039.0508.452.005.0910.632.429.007
Isolating-integrating3.836.055.0443.127.081.0360.109.742.001
Amateurish-professional0.641.426.0080.927.338.0111.939.167.023
Unpresentable-presentable27.081<.001.2442.985.088.0340.024.878<.001

Inverted items were reversed so that higher values always indicate a higher HQI value.