Effect of Employees’ Values on Employee Satisfaction in Japanese Retail and Service Industries

Table 7

Keywords in free comments on proposals for improving stores (top 20 nouns).

Regular employee	N	%	Non-regular employee	N	%
Shop	71	26.3	Staff/employee	86	22.3
Staff/employee	70	25.9	Shop	69	17.9
Customer	46	17.0	Customer	47	12.2
Manager	30	11.1	Non-regular employment	41	10.6
Work	24	8.9	Work	30	7.8
Non-regular employment	17	6.3	Salary	22	5.7
Communication	16	5.9	Products	19	4.9
Opinion	15	5.6	Manager	25	6.5
Time	15	5.6	Communication	15	3.9
Company	12	4.4	Environment	12	2.0
Human resource	12	4.4	Education	12	2.0
Motivation	10	3.7	Time	12	2.0
Consciousness	10	3.7	Newcomer	12	2.0
Improvement	10	3.7	Opinion	11	1.8
Salary	10	3.7	Salary	11	1.8
Opportunity	9	3.3	Way	11	1.8
Education	9	3.3	Kitchen	10	1.7
Status	9	3.3	Shift	10	1.7
Individual	9	3.3	Place	10	1.7
Meeting	8	3.0	Days	10	1.7
Environment	8	3.0

Question: Please tell how you would make your store better via innovations and improvements. Percentages of all respondents who used the words to the left. Respondents: regular employees (n=270); nonregular employees (n=383). In the table above, the number of uses at 20th was the same, so 21 keywords are posted.
Keywords frequent only in regular employee comments.
Keywords frequent only in nonregular employee comments.
Keywords frequent (over 10%) in both regular and nonregular employee comments.