Research Article

Exploring the Types of Casinos Preferred in Japan via Conjoint Analysis of Relevant Words

Table 4

The definitions of symbols.

SymbolsDefinition

, Card i j(i<j, 1≤i≤9, 1≤j≤9)
The combination of and
The psychological value of
NNumber of general subjects
mNumber of factors (1≤m≤4)
nNumber of levels (1≤n≤12)
αScore of or in
KNumber of pairwise comparisons (1≤k≤36)
XSample space
One sample space ()
WThe combination of factor and level selected in X ()
Preference within each level for the factor