Users’ Experience of Digital Wayfinding Screens: A Uses and Gratification Perspective from South Africa

Table 3

Major themes of the findings.

	Mentioned by number of participants	Mentioned by % of participants
Process gratifications: experience when using the digital wayfinding screens features
(i) Convenient process gratifications	27	90
(ii) Interactive process gratifications	21	70
Content gratifications: obtained by viewing the content/messages displayed on the digital wayfinding screens
(i) Informational content gratification	24	80
(ii) Entertaining content gratifications	17	57