Utilizing Structural Network Positions to Diversify People Recommendations on Twitter
Table 3
The bi-variate spearman correlation test results between variables of subjective perceptions and selected background variables, perceived familiarity, and objective measures of similarity.
I frequently network with people
I actively keep in touch with my existing connections
I use Twitter to support my professional networking
Perceived familiarity
Objective similarity
Cor.
Sig.
Cor.
Sig.
Cor.
Sig.
Cor.
Sig.
Cor.
Sig.
1. This person tweets about topics that I find interesting
0.144
0.003
0.098
0.100
1.00
0.093
0.479
0.000
0.037
0.535
2. This person shares information and content that I find useful
0.174
0.019
0.129
0.030
0.104
0.080
0.493
0.000
0.039
0.508
3. The tweets of this person are relevant to my own interests
0.140
0.016
0.083
0.166
0.052
0.380
0.437
0.000
−0.015
0.796
4. I find this person interesting for my professional activities
0.196
0.001
0.165
0.006
0.134
0.024
0.501
0.000
0.032
0.591
5. Meeting this person could provide inspiration to my professional activities
0.258
0.000
0.169
0.005
0.127
0.034
0.442
0.000
−0.031
0.608
6. I could benefit from this person professionally
0.199
0.001
0.188
0.002
0.156
0.009
0.430
0.000
0.016
0.794
7. I intend to continue reading this person’s tweets
0.156
0.009
0.125
0.035
0.111
0.062
0.536
0.000
0.010
0.873
8. I intend to start following this person on Twitter
0.234
0.000
0.206
0.001
0.120
0.047
0.359
0.000
0.008
0.898
9. I intend to explore other social media profiles of the person
0.285
0.000
0.302
0.000
0.107
0.073
0.334
0.000
0.020
0.740
10. I intend to mention the person in my future tweets
0.302
0.000
0.325
0.000
0.265
0.000
0.545
0.000
−0.024
0.686
11. I intend to contact the person online
0.376
0.000
0.350
0.000
0.232
0.000
0.369
0.000
−0.026
0.662
12. I intend to contact the person for meeting face-to-face
0.384
0.000
0.346
0.000
0.205
0.001
0.270
0.000
−0.009
0.881
Values in bold indicate correlation significance. 0.01; 0.05.
