A Critical Analysis of Claims and Their Authenticity in Indian Drug Promotional Advertisements

<table class="table-group" id="tab6"><tr><td><table class="table"><tr><td class="thead-hr" colspan="2"><hr/></td></tr><tr><td align="left">References not retrievable</td><td align="center">43</td></tr><tr><td align="left">Journal citation with typographical error</td><td align="center">3</td></tr><tr><td align="left">Journal in other languages</td><td align="center">3</td></tr><tr><td align="center" colspan="2"><hr/></td></tr><tr><td align="left">Total irretrievable references</td><td align="center">49 (30%)</td></tr><tr class="table-tr"><td colspan="2"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

Evaluation of references on irretrievability pattern.

Advances in Medicine

tab6

Table 6

Table 6: A Critical Analysis of Claims and Their Authenticity in Indian Drug Promotional Advertisements 