Research Article
An Optimization Model for Product Placement on Product Listing Pages
Table 1
Item parameters in high- and low-involvement situations.
| Item parameters | High-involvement item | Low-involvement item |
| Price | Expensive | Inexpensive | Basic demand | Low (infrequent purchase) | High (frequent purchase) | Space elasticity | Low (actively seeking information) | High (responding to unimportant ad feature) | Price cross elasticity | Low (insignificant substitution effect) | High (more significant substitution effect) |
|
|