An Optimization Model for Product Placement on Product Listing Pages

Table 3

Random experimental results for high-involvement items.

Ex.	Placement order	Average price (1st page)	Average price (2nd page)	Price cues?	Popularity cues?	Profit	%
I	Original	$43.45	$55.96	No	Yes	$6380.42	6.42%
	New	$55.21	$53.01	Yes	Yes	$6790.39
II	Original	$40.04	$48.98	No	Yes	$5926.56	6.99%
	New	$44.94	$47.76	No	No	$6339.74
III	Original	$58.09	$51.55	Yes	No	$6333.72	7.04%
	New	$51.65	$53.16	No	No	$6779.42
IV	Original	$58.54	$53.23	Yes	No	$6578.99	4.86%
	New	$55.40	$54.01	Yes	No	$6899.11
V	Original	$54.53	$56.81	No	No	$6796.58	3.45%
	New	$63.71	$54.51	Yes	No	$7031.31