Assessment of Customers’ Relationship Management Practices on Customer Retention and Loyalty of Oromia Credit and Saving Share Company: Bule Hora City Branch

Table 2

Demographic characteristics of the respondents.

Parameters		Frequency	Percentage	Cumulative (%)
Gender	Female	134	54.5	54.5
	Male	112	45.5	100.0
	Total	246	100.0
Marital status	Married	201	81.7	81.7
	Unmarried	41	16.7	98.4
	Divorced	4	1.6	100.0
	Total	246	100.0
Age	18–23	37	15.0	15.0
	24–29	38	15.4	30.5
	30–34	64	26.0	56.5
	35–40	66	26.8	83.3
	41–45	40	16.3	99.6
	46–50	1	0.4	100.0
	Total	246	100.0
Educational level	Illiterate	77	31.3	31.3
	Grades 1–8	50	20.3	51.6
	Grades 9–12	59	24.0	75.6
	Diploma	31	12.6	88.2
	Degree and above	29	11.8	100
	Total	246	100.0
Membership year	1–3	86	35.0	35.0
	4–6	82	33.3	68.3
	7–9	57	23.2	91.5
	>9	21	8.5	100.0
	Total	246	100.0