| Variables | WTP | COR (95%CI) | AOR (95%CI) | Yes | No |
| Sex | | | | | Male | 95 | 110 | 1 | | Female | 96 | 107 | 1.039 (0.70, 1.53) | |
| Age | | | 1.121 (1.08, 1.16) | 1.029 (0.95, 1.11) | Marital status | | | | | Married | 134 | 88 | 3.44 (2.28, 5.20) | 1.54 (0.66, 3.58) | Other than married | 57 | 129 | 1 | |
| Family size | | | | | 1-3 | 105 | 175 | 1 | 1 | ≥4 | 86 | 42 | 3.41 (2.19, 5.30) | 1.72 (0.62, 4.78) |
| Children <5 years | | | | | Yes | 103 | 39 | 5.34 (3.41, 8.36) | 2.55 (0.95, 5.34) | No | 88 | 178 | 1 | 1 |
| Adults >64 | | | | | Yes | 14 | 5 | 3.35 (1.18, 9.49) | 1.33 (0.29, 6.05) | No | 177 | 212 | 1 | 1 |
| Level of education | | | | | Diploma | 6 | 38 | 1 | 1 | Degree and above | 185 | 179 | 6.54 (2.70, 15.86) | 1.32 (0.39, 4.47) |
| Monthly salary | | | | | 0-6488 ETB | 70 | 159 | 1 | 1 | 6488-10024 ETB | 79 | 52 | 3.45 (2.20, 5.40) | 1.16 (0.56, 2.607) | ≥10024 ETB | 42 | 6 | 15.9 (6.48, 39.12) | 9.49 (2.51, 35.86) |
| Wealth status | | | | | Low | 64 | 71 | 1 | | Middle | 68 | 82 | 0.92 (0.57, 1.46) | | High | 59 | 64 | 1.02 (0.62, 1.66) | |
| Perceived health status | | | | | Good | 165 | 192 | 1 | 1 | Fair | 16 | 22 | 0.84 (0.43, 1.66) | 0.39 (0.11, 1.35) | Poor | 10 | 3 | 3.87 (1.05, 14.33) | 1.56 (0.14, 17.44) |
| Chronic medical illness | | | | | Yes | 32 | 11 | 3.76 (1.84, 7.70) | 2.43 (0.67, 8.80) | No | 159 | 206 | 1 | 1 |
| History of illness in the previous 6 months | | | | | Yes | 42 | 33 | 1.57 (0.94, 2.60) | | No | 149 | 184 | 1 | |
| History of difficulty covering medical bills | | | | | Yes | 61 | 21 | 4.37 (2.54, 7.53) | 6.2 (2.42, 15.87) | No | 130 | 196 | 1 | 1 |
| Ever heard about SHI | | | | | Yes | 185 | 161 | 10.72 (4.50, 25.54) | 3.89 (1.05, 14.28) | No | 6 | 56 | 1 | 1 |
| Have/had health insurance | | | | | Yes | 18 | 5 | 4.41 (1.60, 12.12) | 1.98 (0.44, 8.99) | No | 173 | 212 | 1 | 1 |
| Knowledge about SHI | | | | | Poor | 29 | 137 | 1 | 1 | Good | 162 | 80 | 9.56 (5.90, 15.48) | 0.77 (0.32, 1.85) |
| Attitude toward SHI | | | | | Positive/favorable | 180 | 81 | 27.47 (14.08, 53.58) | 7.57 (3.14, 18.21) | Negative/unfavorable | 11 | 136 | 1 | 1 |
| Perceived quality of services if SHI is implemented | | | | | Poor | 11 | 103 | 0.44 (0.19, 0.99) | 0.19 (0.06, 0.59) | Good | 163 | 44 | 15.25 (8.15, 28.52) | 2.89 (1.18, 7.07) | Neutral | 17 | 70 | 1 | 1 |
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